MLM or Multi-level marketing is a kind of marketing approach in which salespeople are reimbursed not only for their own sales, but also for the sales of the salespeople they recruit. This recruited sales force is referred to as the participant’s “downline,” and it might provide a variety of pay levels. MLM may also be referred to as pyramid selling, network marketing, or referral marketing.
The salesperson is often expected to sell items directly to customers via connection recommendations and word of mouth marketing. While some individuals use the term “direct selling” interchangeably with MLM, MLM is simply one sort of direct selling, which began decades ago with peddling.